This fully turn-key solution provides exhibitors an affordable opportunity to participate In a pre-show mailer for pre-registered and targeted attendees. This valuable marketing tool brands the show on the front and within the deck, while generating a buzz for exhibitors before the show.
The Buyer’s Preview Deck is a complimentary marketing tool for the show plus generates additional revenue. This program will reach attendees before the show when buying plans are made. Show producers can utilize this valuable branding program to convey to buyers why they must attend the show, while exhibitors can emphasize why they must visit their exhibit.
Benefits to Show Producers
- No cost to show producers
- Show branding on front of deck and within deck
- Affordable solution to assist exhibitors in pre-show promotion
- Generates revenue that may otherwise not be realized
Benefits to Exhibitors
- Provides valuable exposure before the show
- More economical than individual mailers
- Generates a buzz with attendees before the show
- Fully turn-key production and mailing
Benefits to Attendees
- Provides one concise pack with exhibitor information, invitations and promotions
- Alerts attendees to show specials and new products
- Helps attendees in planning their show floor agenda
- Solidifies the benefits of attending the upcoming show